The American mercantile spirit, ever restive, finds a way to exploit the death of President Lincoln:
W.M. Raymond and Company begins an advertising campaign based on their provision of a casket for the beloved former President during his homeward journey.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSk_TNKrd5K-pNKj0AYDepXSx1y6rQ82S7SGHYxaEd2zhSfckrRNrz076B9Swp4Tl1RZFZl9js0C3a2Df3FJfBg_lHxiFht9jah0QBD9ccviiowIe1F8EX46rR1V54xk1gyk38n-K__m4/s280/Lincoln+casket+ad.jpg)
The Anti-Tobacco League soon after finds itself posthumously “endorsed” by the late President.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWzVDBdTrqY0txWVTQfXc6hTC1gKDi24H1Cz_sutYkK2QHszfV6lDfu-6cB4Yz1on5IPv8AQ3oOw2s91plmSjNQGEkBZZe4PRJquh2OA85Z7bFzxOLkZA0dC5gtxfLLWHnzuSuvZcSWUU/s280/Lincoln+nonsmoking+ad.png)
Raymond's Casket Company and the Anti-Tobacco League are two of the earliest examples of marketing-by-association with the fallen President.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj27orv43rnB3OkvPYpidSSlALD7I39-w-fB570Q6xDKz4ZeaWbh-ntXk1IoSjpUl_fJW9tfaUqQBrGq-nc-h6_pB0r2VbJ3Sa7NdQMa7klmVELC7TIqZLFcjCq8b26kH2Xb9plHjbBJi8/s1600/c4a3cc2d5c9fae3c5a243b79874aa652.jpg)
As time passes and memory fades, Lincoln's name becomes a catchword, implying the high moral fiber and honesty of financial houses, insurance companies, and carmakers. President John F. Kennedy is riding in a Lincoln when he is assassinated by Lee Harvey Oswald in 1963.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxsOxePsPPTzogHg-ARC8vZhxhCVtwOIOmd-sUiZC49jh3S6Uy8kBOQ5f5fJssbn4UxzW4PXwS0BXq4THiFCEVcQqkVa0u659sK6zw7HB5iYvlHpkal8oNOWek5Gr3ifEdVbOnYC8Z-zo/s280/0413_lincoln-continental-1961-jfk_1200x675.jpg)
Nebraska names its capital for the Railsplitter, and a children's toy allows youngsters to build a log cabin much like the one the President was born in.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj307LZCd1mNgOqaGV2Ma_zxyC074fYt2KeyXM80CTygQnJhAVS5EtKUei9HIk5RlrHmd9f7dEuYOgYth2tJO5WfziHlvi89EAn0lnYun2uXH5CP2If2cpY1kKC_rcyKmCgCIyYElfZf80/s400/29034ee4cf96b2244cdf9b4fee1be26e.jpg)
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